BottomLine Marketing

In a different twist of the standard interview to discuss this year's Super Bowl commercials, Marcella Lee, co-anchor of CBS 8 News in San Diego, came to Bottomline Marketing's co-founder Miro Copic's San Diego State University MBA branding class to ask the next generation of marketers (and consumers) about their assessment of this year's Super Bowl spots.

https://www.cbs8.com/article/news/local/super-bowl-commercials-advertisers-pay-big-for-viewers-attention/509-aad1a77b-613c-42d0-a3ed-43541fc619f8

This aired a day or two before the game! Wonderful perspectives and great take of how consumers feel about the ads. Marcella Lee BottomLine Marketing Fowler College of Business

Super Bowl Commercials: Advertisers spend big for viewers' attention With more than 110 million expected to tune in to Super Bowl LVIII, advertisers are shelling out $7 million for a 30-second spot in hopes of capturing viewers.

The Friday Business Report focused on the blowout jobs report (and depending on the inflation report this week) makes almost certain that the Fed will raise rates sooner rather than later. And the largest national healthcare strike at Kaiser highlights many issues that have arisen since the pandemic and one of the reasons why wage growth has remained stubbornly high.

Business Report: Kaiser strike adds to a pivotal year for labor unions SDSU marketing professor and co-founder of BottomLine Marketing, Miro Copic, gives his commentary on where the strike by Kaiser health care workers fits into...

All the agencies at the Agency Lounge at the Art of Marketing Conference - still smiling - after a productive day. Maybe we're all thinking about the drinks at the closing reception that was about to start in 5 minutes!

I was privileged to head the AI panel at Friday's Art of Marketing Conference. The group panelists from San Diego's premier agencies - Ron Hadler from Red Door and Mark Newcomer from CourtAvenue as well as the head of San Diego State's AI Center Aaron Elkins and AI entrepreneur and GreatScale Ventures Managing Partner (and TedX Talk luminary!) Tyson McDowell. They kept the audience rapt with insightful and practical perspectives on AI and how it will impact business and marketing.

The BLM Team Lidel, Miro and Danila with our friend, Annalisa Clements from TrueCare, at The Art of Marketing Conference in San Diego!

SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.

KPBS: Business Report – High egg prices strike a nerve with shoppers SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.