Unfettered

Here is pt.2 of V-Day cards. Enjoy! 💪🏼⛓️‍💥

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Woke up and decided I wanted to get in on one of my favorite V-Day traditions and make some Punny Gym/UNF themed cards. Bit late but I decided to play around on procreate and ended up doing something more complicated than I intended at first and I’m still learning how to use the interface. Enjoy and let me know which is your favorite! Pt.2 coming soon!

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D.4 is here, It’s been a long time coming but Unfettered is proud to officially introduce its very own mascot Winslow!

I am happy to finally reveal the whole design and color variants. Shirts will be posted on the webstore sometime this week. The colorblast variant looks absolutely insane in person and pictures do them no justice.

Why an elephant?
Because lions, tigers and bears are overused.
Elephants have the largest heart of any land mammal and are often seen in captivity which ties into Unfettered’s reoccuring imagery of heavy hearts and chains.
Elephants are beautiful and peaceful yet powerful and fierce creatures that even the king of the jungle would be wise to avoid conflict with.

Winslow’s name is a play on a much more complicated and less catchy name of a dear relative that has passed and it quite serendipitously works really well as it can be split into the words Win and Slow.
To me those 2 words combined mean longevity, trusting the process, and taking no short cuts as a substitute for hard work. Values I find synonymous with the Unfettered brand.

Lastly, the design was inspired by sports team logos this time around. The idea is to have Winslow return in various different artstyles, some serious, maybe something toonier like rubberhose the possibilities are endless. A lot of thought was put into his design and I hope you love him as much as I do.

Once again thanks to the wonderful and talented Kai for bringing my vision to life even better than I had envisioned.