Baloka

Baloka

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Baloka is a growth marketing agency specialized in lead generation, content marketing, and growth tactics and strategies. We work especially with startups, SaaS and small and medium companies. In addition to do consulting and coaching for our clients, we develop in-depth training courses and marketing automation tools.

10/20/2022

Cliente: Sanalocura by Chef Nathalie Jordan.

Opinion del cliente:

"M. Olga supo leer nuestras necesidades de comunicación muy bien.

Sus diseños fueron justo lo que queríamos para comunicarnos con nuestros clientes.

Las publicaciones eran muy acertivas y nos generaron incremento en nuestras ventas.

Empezamos a ser más visibles para nuestro público.

Por otra parte su nivel de atención a nuestras necesidades fue inmediato, lo que nos permitió sentirnos respaldados en todo momento.

Quedamos muy satisfechos con su trabajo"

10/19/2022

Was the pandemic a blessing? Or a curse

After many crazy years of mixing raising kids with a full time job, out of a sudden I found myself unemployed, kidless (the kids where off to College) and to top it all, in the middle of a global pandemic.
At first I felt a mix of panic and uncertainty, I didn't know what to do with myself, we had colleges and bills to pay, not to mention healthcare!

One day my husband seeing my unrest, sat me down and showed me that between our savings and the money he was making, I could for the first time in my life, take some time for myself.

That's when I saw that I had spend the past 20 something years dedicated to the well being of everyone else besides me, working in the most boring job ever (with a great company though) driving kids around starting at 4 am, doing little to no exercise, in poor health and overweight.

Having a complete open schedule was so foreign to me, I don't know how to describe the feeling of waking up and having nowhere to run, no one to rush and no obligations at all, for me it was pure joy.

Being in the middle of the pandemic, my husband was working remotely from home, so we developed a routine of going out for walks, I started following online fitness classes, started shedding the pounds an finally had time to go back to my design roots, I took every online class, updated all my design software and started doing mini projects, you know the saying, "if you do what you love, you'll never work a day in your life", that's how those days felt.

But I needed real life practice so I made a social media post asking for Guinea pigs, I was looking for companies or individuals who were maybe having a hard time due to Covid and were looking for innovative ways of doing business, the fact is that I got a bunch of people interested and each one thought me something new .
In the coming posts I will tell you the stories of each one, and what I learned (the good and the bad) from each experience, a nd how it led me to define my new business model.

Stay tuned if you want to see the terrible mistakes I made but also the surprising accomplishments of this journey of self discovery.

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1 Broadway
Cambridge, MA
02141