Vendilli

The best salespeople used to be the ones who could talk anyone into anything. That era is over. The modern rep is a consultant, not a closer.

John breaks down why in his new blog. Today's buyers are 70% through their decision before they ever contact a vendor and 81% already have a preferred vendor in mind when they do.

Worth a read for any sales leader or business owner evaluating their strategy. Link in comments.

Our Director of Operations, Danielle, had a moment standing at a McDonald's kiosk that turned into a whole thing (and a blog!)

Efficiency is great. But when we remove the friction from entry-level service work, what happens?

The uncomfortable customer. The fast decision. The moment where someone has to step up and say, "I'll take care of you."

Those aren't just service moments, they're where communication, emotional intelligence and judgment get built.

Automation isn't the problem. Unintentional tradeoffs are.

Danielle wrote about what we risk losing when we optimize the human out of the equation. Link in comments.

Our Marketing Specialist, Maggie, is showing us how her coaching career has been a huge factor in how she approaches her creative career.

Break down complex ideas. Read your audience. Adapt when things go sideways. Explain the why. Keep the energy up.

Skills from the field translate to client work more than you'd think. Check out her latest blog at the link in comments.

Our Chief Storyteller, Paul, spoke yesterday in Hershey, PA at the Annual Conference for LeadingAge PA. He presented his crisis communication workshop, "Avoiding The Worst Headline You Never Want To See: What Every Senior Living Leader Must Know When Trust Is On The Line."

Does your business have a crisis plan in place? Reach out to us if you want to chat.