Tranz4m

or services to meet consumers’ diverse and changing needs at near mass production prices. Enabled by technologies such as computerization, internet, product modularization, and lean production, it portends the ultimate stage in market segmentation where every customer can have exactly what he or she wants. Alternatively, the foremost authority on the subject DR. Frank Piller of RWTH AACHEN University says of Mass Customization “I define Mass Customization as the low-cost, high-volume, efficient production of individually customized offerings”. Therefore, Tranz4m is a space where those interested in the subject can go to see what other people are doing in the area of Mass customization. We would like to examine the tools, products and service created by and/or for the mass customization industry.