SimioCloud

🔸 The Nonprofit Industry's Best-Performing OmniChannel Solution Celebrates Two Years 🔸

As we approach the second anniversary of the launch of the SimioAudience cooperative database, we want to thank our partners and celebrate our tremendous progress.

Some of our multi-channel campaign successes include:

◼️ Connected TV ads served to lapsed donors identified by SimioCloud decreased cost to reactivate by 37% and cost to raise a dollar by 58% for a health nonprofit.
◼️ Co-targeting mail acquisition from SimioCloud with digital advertising lifted mail response rate and had a positive 2.34 return on digital ad spend for a veteran nonprofit.
◼️ Building a CTV audience with SimioCloud for an international relief nonprofit from prior emergency response donors, look-alike models, and current active monthly donors and child sponsors yielded a return on ad spend of 18.54 and average gift of $230, far exceeding goals.

These successes result from our vision to modernize data company techniques and vastly improve the nonprofit industry's struggling acquisition efforts.

Learn more >>> http://ow.ly/RUkM50KOe2u

This International Women’s Day, remember that it was women who stepped up their giving during COVID. SimioCloud data show that their giving increased by 19 percentage points more than men in the first year of the pandemic.

SimioCloud is proud to welcome Matt Frattura as Chief Strategy Officer. Matt will help SimioCloud's one-on-one marketing efforts and the new Moore media buying division. Welcome Matt! https://simiocloud.com/matt-frattura-joins-simiocloud-as-chief-strategy-officer/

Matt Frattura joins SimioCloud as Chief Strategy Officer Washington, DC (February 17, 2022) - SimioCloud, a Moore company, announces the hiring of Matt Frattura as Chief Strategy Officer of SimioCloud. Frattura was previously EVP of Global Media, a Moore company. Frattura has more than 15 years of media planning and buying experience, including at Data Ax...