The Matzo Project
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We set out to make an alternative to a culturally loved, but traditionally flavorless cracker and instead, we got a super-snappy, extra-flavorful, crazy-versatile snack that goes with every single thing we've tried to put on it. (We are not making this up.) While it currently languishes in the 'Ethnic Food' Aisle, our hope is to help matzo claim its rightful spot in the Cracker Aisle; nestled between the Saltines and the Pita Chips.
04/04/2026
You thought Shmura was just for the Seder? Shmura isn’t.
Load it with sauce, cheese, caramelized onions (or whatever you’ve got)… and this very proper, very watched matzo is living a whole new life ✨🍕
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Brooklyn, NY
