R/GA

Tiffany Rolfe, Global Chair & Global CCO, wrote an exclusive op-ed for Adweek exploring the next phase of customer engagement and commerce: listening.

"This kind of listening is very different from just collecting data," she said. "It’s letting individual customers tell you what they want you to know."

Read the piece below to learn how brands can leverage generative AI to become listening - or "promptable" - brands.

bit.ly/3WSFVyg