M/OTG

Designing a new dawn for wellness.

Meet Nuray Health — a startup vitamins & supplements brand for athletes and health lovers. They’d grown by reselling no-name products; we were brought in to help them launch a brand of their own.

They needed to a brand perception which is as accessible as a generic pharmacy label without feeling cheap and a startup-fresh brand that’s still smart, trustworthy, and ready to break into new markets.

Our identity system starts here:

A clean Nuray wordmark set on a bright, athletic green for instant energy and clarity.
A tight system of green, white, black and greys that scales smoothly from print to digital.
Custom “pill-shaped” buttons that act as both supporting graphic elements and a flexible messaging system for key claims and headlines.
A disciplined layout grid that holds everything together across posters, swag, and real-world applications.

Nuray = Nu (new) + Ray (light) — a new dawn to wellness.

Next up: packaging system and the e-commerce experience.