SOTRO

meet alicia.

Alicia Davis is the co-founder of SOTRO Innovations

Since she was a little girl, Alicia has been obsessed with all things hair and used her own to express her creativity. She enjoys coming up with unique ways to wear her curls for work, formals, and ALL occasion in between.

While styling her hair is fun, caring for it was always difficult and often took hours and a lot of physical effort. She always dreamed of having a salon in her home to make care and maintenance a breeze and is now able to realize that dream with the SOTRO mist steamer.

Steaming has not only made wash day short and sweet by easing detangling process, but has also helped Alicia retain length by reducing damage and improving her hair health. Her hair has been thriving and she hopes to help others find confidence in their ability to take care of their own curls and kinks!
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Introducing SOTRO Innovations

Enhance Your Hair Care Experience.