Dennison Creative

Typography influences how people see a brand and the emotional connection they make with it. Is it trustworthy and comfortable? Your brand’s approach to typography across all communications – and especially on your website – set the tone for who you are and how people perceive you.

Read our latest blog post to learn more about how typography affects the perception of your brand, the usability of your communications, and the impact of your messaging: https://dennisoncreative.com/put-your-best-font-forward-the-lost-art-of-typography-and-what-its-saying-about-your-brand/

As we move into the new year, many marketing teams are taking stock of what’s working, along with what’s starting to feel outdated.

Because while the calendar has turned, a few big questions from 2025 haven’t gone away.

The biggest one? How is AI continuing to reshape how buyers discover, evaluate, and interact with brands?

Check out our latest blog post to read more about shaping influence in a click-less world: https://dennisoncreative.com/forget-traffic-how-b2b-content-needs-to-evolve-for-2026/

Ah, budgeting season. A time when we marketers sharpen our pencils, revisit last year’s performance reports, and try to make the case for bigger impact with (usually) tighter resources.
We’re sure you’re having the usual conversations about channels, campaigns, and ROI. We’re also certain that two-letter acronym that keeps coming up: AI.

Last year, the AI line was all about experimentation. Could AI draft content? Could it power a chatbot? Could it save us time on the little things? Valid questions at the time. But they were just the beginning.
Heading into 2026, the conversation has shifted. The novelty has worn off, and leadership teams are looking for evidence. They want to know, ‘Where does AI create real, measurable value? Which investments deserve a line in the budget, and which can wait?’
That’s the lens to bring into this planning cycle.

Check out our latest blog post to read about 5 AI priorities B2B marketing leaders should be thinking about as they map out the year ahead:

www.dennisoncreative.com/5-ai-priorities-for-b2b-marketing-leaders-heading-into-2026/