Happy Boy Designs

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200721_ACHIEVE.Q3 - Standard Issue:

This product line has been the culmination of nearly half a year spent conceptualizing, designing, sampling, and refining in order to bring this visual story to life. The Achieve Standard Issue collection is by far my biggest passion project to date—
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The inspiration for the line originally came from our first exploration of utilitarian/military surplus aesthetics within the Achieve brand, back in the summer of 2018. We partnered with Stance’s Joseph Jorgenson to bring the look to our pop-up shop during 2018’s RTX, and he took the concept and knocked it out of the park. Since then, we hadn’t expanded on that direction— until now.
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This was our opportunity to pay homage to that collection, and redefine what was so loved about those pieces: simplicity in form, minute attention to detail, more premium silhouettes, and a look that defines the climb to do/be better than we were.
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I’ll continue posting about this line throughout the next few days because there is just so much I’d like to share about it, but for now, enjoy this sick little zine put together right after our shoot 🙏🏼💀🏷 @ Austin, Texas

Happy 26th to my best friend and biggest inspirations. I was beyond stoked when asked if I would draw you guys for your bday, and I’m really glad you two enjoy it so much 😊

You’ve accomplished so much in just 25 years, and continue to push towards bigger and better things. What’s most impressive though, is that you’ve managed to accomplish so much whilst still being present and proactive in your home/family life. You’re an amazing older brother for both Josh and myself, and your limitless love, support, and devotion for your little family is inspiring. I hope 26 presents you with plenty of opportunities for growth and improvement as you stride past your goals and keep exceeding expectations.

Looking forward to seeing where life takes you next, I love ya ❤️🎉