Relish Studio

Whether that’s growing a business, crafting goods for your customers, or creating a song, poem, or even just a thought you keep to yourself, humans thrive on creativity.

That’s why I encourage creation.

Build a Lego house. Shoot a video. Stack some rocks. Whistle a tune.

Just make something.

And you’ll make something happen.

Here’s something I made today.

What are you going to build? Let us know by dropping us a line—we’d love to see what you’re creating.

https://relishstudio.com/connect/

People have been using ChatGPT for search for a while now. With the announcement that the platform is making a strong play in this space, the search is about to get even more interesting.

Certainly, Google has announced that they, too, are making changes in the space. We'll all need to make some adjustments and ongoing changes, which we'll need to pay attention to keep sites relevant.

Three items one should consider on existing sites and new site build-outs:

1. Pay attention to your robots.txt file: Your website’s robots.txt should specifically allow OAI-SearchBot while maintaining separate permissions for different OpenAI crawlers. In addition to this basic configuration, websites must ensure proper indexing by Bing and maintain a clear site architecture.

2. Content attribution needs to be fine-tuned: Make sure all referenced content includes a proper citation (this is called "Source Attribution"). Your Source Sidebar provides reference links for verification. This is another attribution you should optimize.

3. Keep these changes in mind: Be consistent. Content freshness affects visibility. Pages behind paywalls can still be cited, so this opens up opportunities or challenges depending upon how you intend to use these citations.

Google is still the elephant in the proverbial room when it comes to search. This move by ChatGPT (owned by Microsoft) makes Bing more relevant.

Need some help? Drop us a line (https://relishstudio.com/connect/ ) and I'll get in touch.

Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus.

For local searches on Google, often your GBP listing is the first, non-paid opportunity to show up for your audience. Many businesses don’t do a great job of optimizing their profiles making tweaking your listing for “local pack” results a must-do to improve your performance.

Here are a few recommendations for adjusting your listing:

Add content to your listing a couple of times per week. Think of your GBP as a secondary “blog” for your organization and ad updates regularly.

Improve your listing performance by including FAQs. You should see gains in your results placement by answering questions a few times per month.

Embed descriptive text or your logo in your images. Once in awhile, add content to your images since Google can now read this information and use it to showcase your organization.

Google presents results based on business hours. If someone is doing a search for the products or services you offer outside of your business hours, Google may not show your GBP as a result. If you are seeking to be found after hours, make sure you list your business as “open” 24/7.

Let us know if you need help getting your Google Business Profile working better for you by dropping us a line (https://relishstudio.com/connect/ )!

Digital Marketing Forecast: 2025 is all about purpose-driven marketing and we have the data to back it up.

Key trends:

💡 77% of consumers are motivated to purchase from companies committed to making the world better (Forrester, 2023)

💡 Purpose-driven content receives 1.6x more engagement than traditional content (Sprout Social, 2024)

💡 73% of consumers say they would switch brands if a similar alternative brand supported a good cause (Cone Communications, 2023)
What does this mean for you?

Authenticity > Perfection: Your audience wants to see the real people and purpose behind your brand. Connection matters more than perfection.

Community First: Local engagement and community impact are becoming important for consumers seeking to engage with brands. Having a community-first perspective helps keep your business top-of-mind.

Value Alignment: Customers are researching company values before buying.

Delivering your purpose message consistently and clearly across all your channels and outreach is paramount to helping people know, like, and trust your business.

At Relish Studio, we help purpose-driven businesses navigate these changes.

Want to see how purpose-driven marketing can elevate your brand’s impact in 2025? Get your free 2025 Digital Presence Audit from Relish Studio by dropping us a line: https://relishstudio.com/connect/ . Let’s make your brand values resonate.

In September, I took some time off to get out into nature with Jeff Kinsey (https://www.linkedin.com/in/jeffreykinsey/). This much-needed break gave me some time to recharge, reflect, and relax. My intentionality around this adventure allowed me to step completely away from business for a few days and gain new perspectives on life.

It was SO worth it.

Returning from three days backpacking in the Desolation Wilderness with Jeff, I extended my time away and eased my transition back to working life with a “life list” train ride back to Denver from Cali.

30+ hours on the California Zephyr was an experience I’ll cherish.

The extended adventure provided me the opportunity to not even be able to be rushed.

Slowing things down was exactly what I needed. An extended hike to camp the first day dovetailed into a “do nothing” second day, where Jeff and I scrambled around the massive rock features and high-alpine lakes west of Lake Tahoe. Another mellow hike out on the last day created a full experience where we didn’t *have* to be anywhere at any particular time. Refreshing, to say the least.

Extending the “do nothing” ethos to an evening in Napa hosted by Lisa M. Mae (https://www.linkedin.com/in/lisammae/ ) was just lovely, and the train ride home capped the adventure by continuing to slow things down and ease my transition back to the office.

My key takeaways:

1. Make time for yourself where you *can’t* allow “normal life” to intrude.

2. Do something new regularly. Novelty is an important component of growth and learning.

3. Slow down. We’re inundated with stuff coming at us from every direction. Taking time to slow things down purposely allows you to understand better what’s most important and let go of those elements of your experience that aren’t serving you well.

If you want to hear more about backpacking, the logistics of train travel, or how to slow things down to create time, let us know by dropping us a line: https://relishstudio.com/connect/