DELVE
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DELVE is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, a Google Analytics 360 and Display & Video 360 expert, and one of Inc5000's fastest-growing companies. Through proven technology and rigorous data science, we transform your information into a marketing strategy that works for you. Smarter spending, stronger placement, and more efficient use of creative: we’re committed to helping you win greater dominance in the marketplace.
09/14/2023
Customer lifetime value (CLV) remains among the biggest and most common blind spots in marketing metrics.
Why? To measure CLV with full accuracy, you need to be able to track customers across time, channels, and devices. That can be hard, especially with the phase-out of 3rd-party cookies.
Google Cloud for Marketing has a solution. It uses advanced machine learning models for predictive lifetime value scoring of every consumer you are targeting.
Based on these scores, you can segment customers and prospects into cohorts and feed the resulting models into data activation strategies geared towards maximizing engagement with consumers who will add the most to your bottom line.
To learn more about this and top use cases for Cloud for Marketing, check out our guide for taking full advantage of the platform: https://hubs.ly/Q021v6n00
With more customer interactions going digital-first and digital-only, 66% of marketing leaders say the company website is the most relevant and reliable source of customer .
On the other hand, brands have drifted away from using call centers to engage customers and collect customer data. Our CMO Global Survey reflects that 30% of are using call centers to capture first-party data.
So, where are marketing leaders getting their first-party data?
Click the link to download our CMO Survey to find out!
https://hubs.ly/Q01Y-wvQ0
07/24/2023
DSP, Amazon Marketing Cloud, Twitch, and Prime Video/Fire TV make for a powerful data, targeting, and inventory combo for selling just about anything and finding your brand's superfans.
And there are some great people behind the technology. Last Thursday night, we had the pleasure of hosting some of them for a happy hour at our Boulder office. Good times! Work/life balance successfully sustained 😀
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1881 9th Street
Boulder, CO
80302
