Af.creative

New branding work for Street Cred Capital, a fintech financing solution for the mobile industry.

Excited to share new work for one of the most meaningful projects I’ve worked on since going out on my own. Formerly known as ASHA for Women, Ashiyanaa is a 501 (c)3 non-profit organization, that serves people of South Asian heritage with origins in the South Asian countries of Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, and Sri Lanka. They provide comprehensive and culturally-sensitive services for South Asians, including crisis intervention, coordinating community and legal referrals, career and emotional counseling, and other individualized services.

I was brought in to lead the organization through the rebranding process. I worked in partnership with the BOD to develop the organization’s new name, vision, mission, and value statements. I also designed the logo and website.

Check out the full case study here: https://lnkd.in/gZQFDDv7