Coherent Path

Coherent Path

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Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company's machine learning solution empowers retailers with the relevant themes and categories they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow​. By creating an optimized em

Is it Better to Rent or Own Your Marketing Channels? 03/06/2021

Facebook and Google control all content on their platforms... are you just renting your audience's attention from these channels?

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Is it Better to Rent or Own Your Marketing Channels? A well-rounded marketing strategy will leverage both types of channels — but investments in owned channels where you control the audience, reach, timing, and context are crucial ingredients in keeping messaging personal, and building stronger connections with your audience.

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