Tier One Partners

Reaching independent media requires a slightly different approach than when pitching to the mainstream media. To connect effectively with these increasingly coveted indie outlet audiences, brands need to know not just who the audiences are, but why independent journalists tell the stories they do.

Discover how to adapt your PR approach and build authentic relationships in the evolving media landscape:

How Independent Media Is Transforming Earned Media | Tier One Discover how independent media is transforming earned media strategy in 2025 — and how brands can win coverage where audiences really are.

Independent journalism is booming, and PR pros can’t afford to miss the voices shaping the conversation.

Discover our top five independent journalists you need to follow:

5 Independent Journalists Worth Your Attention | Tier One The media landscape is shifting toward independent journalism and creator-led content. Discover five must-follow voices for PR pros navigating this evolving ecosystem.

Between endless headlines, emerging platforms, and changing audience habits, it’s time for earned media strategies to evolve.

See how news consumption is shifting and learn actionable insights for navigating the new landscape: https://hubs.li/Q03V39GL0