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Associates are starring in retailer ad campaigns – RetailWire 04/06/2021

“We thought he was an idiot.”

Walmart has featured associates in its ads since the 1980s. There were doubters, but it was a hit. Decades later, more brands are doing the same, this time pushed by the pandemic and the challenge (+ costs) of in-person photoshoots.

Associates are starring in retailer ad campaigns – RetailWire For the 22nd year, ShopRite associates will be featured on limited-edition Cheerios boxes to recognize their efforts fighting hunger in their local communities.

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