Boloco

20 years ago this month The Wrap became Boloco. The last sign from Newbury Street still looking pretty tasty.

Digital gift cards (in your phone) are convenient, but there was something special about the early gift card days when people would proudly whip out their choice of New England-based artwork while receiving some of the greatest perks in burrito business history 🌆

The VIP Cards weren’t bad either… no data, just a quick flash, trust, loyalty and smiles.

GoodVibes*, SuperVibes and UberVibes**… you know who you are… Can you name some of these??

* Vibe = Very Important Burrito Eater
** UberVibe = the elite of the elite, only 500 people ever achieved this status which predated Uber by about 5 years

Visited my old friend Chipo today and I’m not gonna lie he has looked better 👀

Dear family and friends, Edwin Cerrato has recently undergone surgery to remove a brain tumor, and the path that he has been on has been a challenging one. On the other hand, he is maintaining his resilience and optimism as he recovers. He is confident that he will make it through this challenge with the assistance of his family and friends. While Edwin is going through this difficult period, let's show him some love and support by lending him a helpful hand. When we work together, we have the potential to make a significant impact on his life. Every little amount counts!
God bless your generosity!

Donate to Join Edwin's Fight Against Brain Tumor, organized by Sandra Vargas Dear family and friends, Edwin Cerrato has recently undergone surgery to remove a… Sandra Vargas needs your support for Join Edwin's Fight Against Brain Tumor