Crackle PR

Follow these steps to make your next pitch perfect. 💯

1. Keep the entire pitch short: only add enough info to hook a journalist, nothing more.
2. Make your hook a quick, snappy sentence that catches attention. 🏃
3. Summarize the story in the body of the email in 1-2 paragraphs.
4. End on a question telling them what we want them to respond to. ❓
5. If a release is live, drop it into the body of the email at the end. 📃

📢PSA: HOW TO SOUND LIKE A LEADER

✔️Brevity, clarity.

Leaders get to the point. Succinct responses are easier to understand.

✔️Try to eliminate filler words.

Um, ah, like, you know, etc. Pause instead.

✔️Project energy!

Enthusiasm covers up mistakes.

3 Ways to Be a Good Source to Journalists:

💬 Broker the story: Find the bridge between what our clients want to say and what journalists want to write. If the journalists aren't interested, figure out what they are interested in.

⏰ Have empathy for their time: There are 7 PR pros for every one reporter. Show how you can help them get a story published the way they want.

🧠 Know the space: Understand what is happening in the industry and how your client's elevator pitch relates.