Goodwin Consulting

This week on Tara’s Take, we’re tackling one of the most important tools in crisis communication: the holding statement.

In a crisis, silence is not an option. A holding statement gives leaders a way to
acknowledge the situation, calm stakeholders, and protect their reputation,
all before the full story unfolds.

Tara shares why every CEO, brand, and organization needs one in their back
pocket, and how being prepared can make
all the difference when seconds and minutes matter.

Welcome to The Crisis Files: a new Goodwin Consulting mini-series where we take a look at real life crises and discuss what happened and how they were handled.

On July 13, 2024, news of the assassination attempt on former President Trump broke while Tara was co-hosting a client event for military members.

In this week’s video, we discuss how to effectively convey bad news to a large group of stakeholders.