Swirl
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Swirl’s Mobile Presence Management and Marketing Platform is the retail industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile presence, Swirl is helping retailers take advantage of their most powerful marketing asset – the retail store. The Swirl platform allows retailers to take advantage of digital location signals including GPS, WiFi and Bluetooth b
06/11/2018
Swirl and Adobe Integrate for unified omnichannel analytics.
Swirl and Adobe Integrate for Unified Omnichannel Analytics | Swirl Swirl and Adobe Integrate for Unified Omnichannel Analytics
05/31/2018
82% of marketers plan to increase their use of location data in the next 2 years to increase understanding of how consumers interact with businesses.
Study: 82% of marketers plan to boost use of location data More than half of marketers want to see how offline and online promotions work together, 451 Research and Cuebiq found.
"If you're not fully leveraging the value of retail locations you’re not employing a true data driven marketing strategy."
Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue | AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking an...
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