SMB Group

SMB Group

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SMB Group is a technology industry research, analysis and consulting firm focused on technology adoption and trends in the small and medium business (SMB) market. Founded in 2008, we help our clients to:

- Identify market trends and opportunities
- Understand and segment the SMB market
- Evaluate and act upon market opportunities, competitive threats and disruptive trends
- Develop more compellin

Dreamforce 2025: Salesforce’s Agentic AI Vision 11/04/2025

Laurie McCabe from SMB Group attended Dreamforce 2025 and shares insights into Salesforce’s push toward the “agentic enterprise.” With Agentforce 360 and Slack as the front door to AI agents, Salesforce is positioning itself as a full orchestration platform rather than just a CRM.

For SMBs, new usage-based pricing and free core AI services could make experimentation easier. But platform complexity and strong competition pose challenges. Laurie’s conclusion: there’s real potential here, but ex*****on — especially for smaller businesses — will be key.


Read her full take:

Dreamforce 2025: Salesforce’s Agentic AI Vision I recently attended Dreamforce 2025, where Salesforce showcased its ambitious AI vision for the “agentic enterprise.” This strategy is built on technology embedded in its new Agentforce 360 platfor…

Building AI That Works for Business: Zoho’s PVK Talks Strategy and Vision 07/28/2025

🚀 AI is moving fast—but that doesn't mean every business should race ahead without a plan.

I recently spoke with Prashanth “PVK” Krishnaswami, Head of Marketing for Zoho CRM, about how Zoho is building a thoughtful, privacy-first, and agentic approach to AI. From launching its own LLM to developing customizable AI agents and an agent marketplace, Zoho is taking a practical path that’s rooted in customer value, not just hype.

We also dug into Zoho’s philosophy on sustainability, data privacy, and what it means to create AI that works for real business needs—not just flashy demos.

Check out the blog for highlights from our conversation and key takeaways on Zoho’s AI roadmap:
🔗 https://lauriemccabe.com/2025/07/28/building-ai-that-works-for-business-zohos-pvk-talks-strategy-and-vision

Building AI That Works for Business: Zoho’s PVK Talks Strategy and Vision In this post, we share highlights from a recent conversation with Prashanth “PVK” (PVK) Krishnaswami, Head of Marketing for Zoho CRM, about Zoho’s latest AI announcements. From building its own lar…

Top Takeaways from Workday’s 2025 Analyst Innovation Summit 05/14/2025

At its 2025 Analyst Innovation Summit, Workday outlined a bold new direction—moving beyond generative AI toward a future powered by agentic AI.

In her latest blog, Laurie McCabe of shares key insights from the event, including:

🔹 Why Workday believes agentic AI—AI that can reason, plan, and act—is the next big shift
🔹 How the company is embedding intelligent agents into its HCM and Financials platforms
🔹 The strategic priorities shared by new leaders Rob Enslin and Gerrit Kazmaier
🔹 Workday’s efforts to drive full-suite wins and expand globally

Laurie also offers her perspective on what this means for customers, partners, and the broader enterprise software market.

📘 Read the full post:
https://lauriemccabe.com/2025/05/14/top-takeaways-from-workdays-2025-analyst-innovation-summit/

Top Takeaways from Workday’s 2025 Analyst Innovation Summit At its 2025 Innovation Summit, Workday celebrated its 20th anniversary and unveiled new executives while detailing its shift toward agentic AI in HCM and Financials platforms. This strategy emphasi…

05/07/2025

Great article on and . Thanks https://www.bill.com/lp/wb-2025-sofa-report

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