CDP Community

Public media works best when it works together 💛

In our newest blog, we explore how a shared data ecosystem — the Audience Activation Platform (AAP) — is helping local organizations better understand their audiences, personalize engagement, and turn insights into meaningful action.

Built through collaboration with ROI Solutions and pioneering local stations, AAP brings audience, donor, content and engagement data into one place — making it easier to serve communities thoughtfully, respectfully and effectively.

This is Phase 1 of a growing ecosystem, and every new partner strengthens what we can learn and do together.

📖 Read the full blog and see how public media is building its next chapter, collaboratively: https://www.cdpcommunity.org/blog/2026/2/23/cdp-roi-audience-activation-platform

What’s the difference between a leadership annual gift and a true major gift — and why does it matter?

In a new post from the CDP Innovation Council, Iowa PBS Foundation President Rob Hilbert shares insights drawn from years of frontline experience. His perspective helps clarify how annual giving and fundraising serve different — but equally important — roles in building sustainable support for public media.

If your station is thinking about how to grow revenue while deepening donor connection, this is a thoughtful and practical read.

Read the full blog post here: https://www.cdpcommunity.org/blog/2026/2/5/innovation-council-spotlight-iowa-pbs