Waverider Communications
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If you provide a product or service to anyone for compensation, the answer to all of the above is a resounding, “YES!”
The lines are blurred as never before. TV, Radio, Print, Social Media, Mobile, Old Media, New Media, Middle Aged Media. What is a business to do? First, take a deep breath. Things are never as confusing as they seem. Whether you are selling cutting edge tech solutions online or
03/17/2023
"The Chinese symbol for crisis is composed of two elements: one signifies danger and the other opportunity." This quote, around since the 1930's has stood the test of time because it is true. It has been interesting to watch the events in the banking industry this past week through the lens of Marketing. Many banks immediately used email campaigns and other forms of digital media to quickly assure their customers and non-customers (possible future customers?) alike that their institutions were sound. A tip of the cap to their marketing teams who took the opportunity to "Make lemonade out of lemons".
04/15/2021
Check our latest blog!
Merchandising I belong to a business networking group and at a recent meeting one of our members mentioned that while business had been good, he was frequently being asked for advice, but there was no way to monetize the time he had given them. This made me think. When I sold television advertising, if we had an....
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265 Franklin Street, Ste 1702
Boston, MA
02110
