NOSH

A new kids’ cereal brand is betting YouTube can do for breakfast what cartoons once did for Saturday mornings. 🥣🎥

Backflip, backed by Shaun Neff, YouTuber Ben Azelart and Ampersand Growth Partners, has launched exclusively at Target with four flavors and a creator-led strategy aimed at kids ages 6 to 12. The brand is also leaning into better-for-you cues, with gluten-free, dye-free and top-nine-allergen-free cereals featuring 6 grams of protein per serving.

The bigger question: can creator culture help revive momentum in a cereal category where legacy brands have struggled? 🎯

Read the full story at the link in the first comment below 👇



https://www.nosh.com/news/2026/backflip-built-a-kids-cereal-for-the-youtube-generation?utm_social=fb_nosh

Ben & Jerry’s corporate dispute is now threatening the future of its philanthropic foundation. 🍦⚖️

The Ben & Jerry’s Foundation says it may suspend operations at year’s end unless it wins a legal fight over funding cuts tied to parent company The Magnum Ice Cream Company. TMICC is pushing back, citing governance concerns, as tensions continue to escalate following a broader battle over the ice cream brand’s independence and social mission.

Read the full story at the link in the first comment below 👇



https://www.nosh.com/news/2026/ben-jerrys-dispute-with-parent-co-could-shutter-philanthropic-foundation?utm_social=fb_nosh

Wonder Group is raising $650 million as it looks to scale its food-tech platform. 🍽️🤖

The Series D round values the Marc Lore-founded company at $9 billion and will support physical expansion along with further development of robotics and AI. The raise comes as Wonder continues to grow beyond its Northeast base, expand Blue Apron’s role in its ecosystem and test new delivery models, including drones. 📦

Read the full story at the link in the first comment below 👇



https://www.nosh.com/news/2026/wonder-takes-in-650m-series-d?utm_social=fb_nosh

Retailers are redefining “value” with exclusive products and sharper grocery positioning. 🛒

As shoppers look beyond price to attributes, convenience and discovery, mass retailers like Target and Walmart are leaning into exclusive food and beverage launches to drive repeat trips and stand out in a consolidated grocery market. The shift comes as grocery growth remains uneven across channels, with new reports pointing to differentiation as a key battleground for retailers and brands. 📈

Read the full analysis at the link in the first comment below 👇



https://www.nosh.com/news/2026/consumers-are-redefining-value-and-retailers-are-betting-on-exclusives?utm_social=fb_nosh