Jai Communications Group

With GrowSmartRI & Ava Anderson Non Toxic joining forces, it's only right that we add a countdown clock that builds up to a bass-thumping, ground-shaking drop (at the 1:19-mark).

Because there was simply no other way to instill home state pride.

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GrowSmartRI: "We'd like to educate and inform RI about smart growth and its impact on sustained economic growth and quality of place."

TeamJai: "OK. Let's simplify it, give it a face, and bring it to life through story. No campaign, no gain."

The Result: - A digital storytelling campaign focusing on RI's strengths & untapped potential.

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