Catapult

We helped Behold create The Log for the quiet crowd — the ones who sleep fine… until they don’t. No drama, no doom-scrolling, no spiral. Just a gentle way to ease back into a better sleep cycle. Soft by design, made for people who’d rather rest than overthink it.

Behold came to us with a goal: make a brand that adds a little lift to life. We built thx. for the everyday optimists — bright, playful, and just a touch schmaltzy.
It’s what happens when you take life’s small pleasures and dial them up a notch.