Venture Lane

For looking to land a partner meeting...

-> best practices for the initial outreach
-> tips for structuring the call
-> landing a warm intro
-> advice on pitch decks

How to Land a VC Partner Meeting Erica Van, Venture Investor at CRV, and Madeline Keulen, Vice President at Victress Capital, shared how founders can nail the first wave of communication with VCs (from outreach to discovery call) in order to secure a partner-level meeting.

Calling all founders with complex tech...

Wondering what's running through the investors head. Investors are looking to answer the following questions before making an investment:

->Is this a complex problem? Is this a thoughtful approach? Is there an elegance to this approach?
->Does this solution have long-term competitive differentiation?
->Can this founder bridge the need and the market and solve the real problem?
->What have they done to prove product market fit?

How To Pitch VCs On Complex Tech Howard Bornstein and Stan Reiss shared how founders can effectively communicate technical complexity to VCs and stand out from the competition.

For those looking to generate more B2B leads...

Remember to differentiate content for end users vs economic buyers. If you need buy in from both parties to convert prospects into paying customers, make sure you're developing user pain related content for end users and ROI related content for economic buyers. If you have to choose one, converting the end user can speed up your sales cycle. Economic buyers typically put a lot of stake in the end user's opinion of which solution is best for their organization.

How To Generate More B2B Leads: Key Lab Takeaways Venture Lane companies worked directly with leading tech marketers in Greater Boston to retool their lead generation strategies.