True Fit
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True Fit is a collective of fit-obsessed people combining decades of expertise in fashion, retail tech and data science to get shoppers in the right size, making shopping seamless, fun and return-free.
02/20/2026
True Fit’s official agentic shopping software launch was recently featured in Sourcing Journal.
The article highlights our nearly two decades of fit data and how True Fit’s agentic AI shopping experience delivers real-time size and fit guidance directly on retailers’ product pages.
Read more below. ⬇️
True Fit Launches AI Shopping Agent Built on Two Decades of Fit Data Up to 70 percent of fashion-related questions asked to AI shopping agents are specifically about fit and sizing, according to True Fit.
🎭 Fashion’s Shoppers Are Rising Up.
Not against brands —
Against bad fit experiences.
Static size charts.
Conflicting reviews.
Generic AI agents that don’t understand how clothes actually fit.
In fashion, one question still stops the purchase:
Will this fit me?
True Fit’s AI Shopping Agent answers that call — delivering conversational, personalized fit guidance built on nearly 20 years of purchase and returns data.
Join the Agentic Revolution → truefit.com
Available March 2026 for select launch partners, with general release to follow.
Read our press release below 👇
https://www.truefit.com/post/true-fit-launches-the-first-ai-shopping-agent-built-on-20-years-of-real-fit-data
02/18/2026
Excited to share that our Agentic Commerce fit agent officially launches today!
Our CEO, Jessica Murphy, sat down with Scot Wingo of to discuss:
• Why fit drives ~70% of fashion agent questions
• Where generic AI agents fall short
• How transaction + returns data changes the equation
If increasing purchase confidence and reducing fit-driven returns are on your 2026 roadmap — this is for you.
Visit True Fit's blog post about Retailgentic (link in comments).
01/21/2026
True Fit is now live on , helping shoppers find the right size with confidence and removing fit hesitation at checkout. With smarter fit guidance built into the shopping experience, customers can buy Pistola's premium denim online with more certainty and fewer returns.
hashtag
Holiday revenue means nothing if you give it back in January.
Here’s how brands are using True Fit to cut returns before they happen:
https://www.truefit.com/winning-bfcm-means-fewer-returns-not-just-more-revenue
11/21/2025
We’re excited to share that Zanella and True Fit are partnering to elevate the way men shop for fit. With Italian craftsmanship and modern sizing support, finding the right trousers has never been easier.
From boardroom to weekend, discover comfort, confidence, and the perfect fit.
11/20/2025
We’re excited to share that Hemi Blurr is partnering with True Fit to make shopping smarter and more confident—especially when it comes to sizing. With a fit range designed for real bodies and everyday movement, Hemi Blurr makes it easier to find what feels right the first time.
From studio to street, step into pieces that move with you and fit the way they should.
11/10/2025
We’re excited to announce that Spartina 449 is partnering with True Fit to make shopping smarter and more confident—especially when it comes to sizing. With sizes ranging from XXS to XXL, Spartina 449 makes it easier for every woman to find her perfect fit.
From work to wine, make your move in a jacket that looks as good as it feels. 🤎✨
10/29/2025
Helping healthcare heroes find their perfect fit 👕💙
Medline Industries, LP partnered with True Fit to simplify the online uniform experience for medical professionals.
Using AI-powered sizing, shoppers found their ideal fit faster and more confidently—leading to a 62.8% higher conversion rate and 17% of total revenue driven by engaged users.
Smart tech. Confident buyers. Better fit.
Read more about the Medline case study at https://www.truefit.com/case-studies/medline
When it fits, it just feels good. This video celebrates the feeling you get when everything comes together just so. You know the feeling. You're more confident, you're carefree, you're willing to cut loose, and just have fun.
Merchants, let us help you make your shoppers feel good!
Get a demo today: https://www.truefit.com/get-started
Check it out!
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