AM Navigator

15 Reasons to Work with an Affiliate Marketing Agency

15 Reasons to Work with an Affiliate Marketing Agency - Affiliate Marketing Blog by Geno Prussakov When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can't vouch for in-house employees and freelancers, since I've seen both good, bad...

Big Media, Affiliate Marketing, and Product Recommendations

Big Media, Affiliate Marketing, and Product Recommendations - Affiliate Marketing Blog by Geno Prussakov Earlier this year, when The Washington Post reached out for my input on how to treat online product recommendation lists published by big media, I had a lot to say. My thoughts ultimately appeared in the article boiled down to this: However, in this blog post, I would like to give a more thorough an...

"Innovate or die, and there's no innovation if you operate out of fear of the new or untested," wrote Robert Iger, the CEO of The Walt Disney Company. If anything, it's exactly innovation that's been the key ingredient for success in the ever-evolving industry of affiliate marketing. Karima Hassa's freshly-published piece wonderfully highlights the industry's key trends and technologies that have been shaping it over the past decade. Let us know if we've missed anything that belongs there!

Affiliate Marketing: A Decade of Innovation and Change - Affiliate Marketing Blog by Geno Prussakov Over the past decade, affiliate marketing has evolved from basic, manual strategies into a sophisticated, technology-driven field. Entrepreneurs, e-commerce professionals, and digital marketers have leveraged these advancements to scale their businesses in unprecedented ways. In this post, we will e...

Microsoft Shutting Down Skype, Initially Built by Affiliates

Microsoft Shutting Down Skype, Initially Built by Affiliates - Affiliate Marketing Blog by Geno Prussakov This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right tre...