PRSA Boston
For over 60 years, PRSA Boston connects professionals in the PR industry through more than monthly programming. We have a number of small working groups that allow you to create new connections, build your exposure or contribute new ideas — whatever motivates you! Chapter committees include: Membership, Sponsorship, Accreditation, Programs, Scholarship, Social Media Summit, the Young Professionals
03/12/2026
PRSA Boston is celebrating its 75th anniversary and to commemorate the occasion, we’ll be recognizing Boston PR practitioners who’ve established and continue to shape this dynamic profession. Some may be titans of the industry, others up and comers. We’ll also honor some of Boston’s best posthumously. We’ve asked those chosen to participate a series of questions and we hope you’ll find their answers informative, insightful and inspirational.
To kick off the 75th anniversary campaign, meet Adam Ritchie of Adam Ritchie Brand Direction...
What is your current role and why did you choose public relations as your career path?
Running my PR practice, Adam Ritchie Brand Direction, since 2007. I chose it because I really loved doing PR.
What is your most memorable public relations success and why?
Practicing, defining and teaching Invention in PR: an approach to public relations that's as powerful as it is learnable.
Reimaging PRSA Boston: 75 Forward is the theme for our 75th Anniversary year in 2026. What is your outlook for the industry, including challenges, with continued newsroom reductions, social media and artificial intelligence?
Public Relations will merge into the Marketing umbrella for all capabilities except crisis and reputation management. In 75 years, there's one thing I know for sure; public relations will be sought after and celebrated by individuals and organizations when survival is on the line.
What song is on repeat on your music playlist or what show are you streaming?
This new song by Sprints, "Something's Gonna Happen," is most intense tension-and-release song I've heard in a while. If you could bottle the feel of the world right now in a song, this is it.
🏈 Super Bowl rivalry, Public Relations Society of America (PRSA) Style.
PRSA Puget Sound and PRSA Boston turned Seattle Seahawks vs. New England Patriots into a friendly wager with a purpose. As promised, the losing chapter is donating $250 to support PRSSA students and the future of our profession.
This is what chapter collaboration looks like: fun, professional, and student-focused.
01/15/2026
We’re kicking off Member Mondays in 2026 on Jan. 26 at 1 p.m. ET with a conversation on trust and transparency in public relations and communications.
In an industry defined by credibility and relationships, open and honest communication helps organizations foster stronger connections and build lasting confidence with their audiences.
Panelists include:
Helio Fred Garcia, President, Logos Consulting Group
Grace T. Leong, APR, Fellow PRSA, CEO, HUNTER
Torod Neptune, Assistant Professor, University of North Carolina, Chapel Hill
The discussion will be moderated by Heide Harrell, M.A., APR, PRSA 2026 Chair. Register here: https://www.prsa.org/home/get-involved/member-mondays?_zs=mwofo&_zl=7Mvc3
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