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Market Intelligence for Brands & Agencies to Gain Visibility on Google, AI LLMs like ChatGPT, Perplexity, Gemini, Amazon, Walmart, Target and Reddit to Unlock Competitive Gaps and Craft Strategy to Grow Market Share and Boost Performance.
06/01/2026
The apparel SERP changed shape in Q1. Most brands didn't see it coming.
Prime page real estate is disappearing, and it's happening to everyone. In Q1 2026, above-the-fold visibility shrank for all five of the top apparel retailers, as AI Overviews and Shopping carousels pushed traditional results further down the page.
What the data shows:
➤ Every top 5 brand lost above-the-fold share this quarter
➤ Macy's saw the steepest drop at −63.6%
➤ Even category leader H&M wasn't immune, down 46.4%
➤ The cause is structural: AI Overviews and Shopping carousels are compressing organic real estate
A strong ranking no longer guarantees a prime position. The brands adapting are the ones building for the full SERP: Merchant Listings, clean product feeds, and editorial presence in AI-generated answers.
Full Q1 2026 Apparel Search Benchmark 🔗 https://bit.ly/49vjcPP
Did Demand Slow Down, or Did Your Visibility Disappear?
Many brands assume demand is shrinking. In reality, competitors are capturing attention earlier in the customer journey.
From Shopping placements to AI-generated answers, visibility is shifting before customers ever click a link. By the time someone searches for your product, their decision may already be influenced by what Google and AI platforms surfaced first.
If your competitors appear more often across Search, Shopping, and AI answers, they win more consideration and more market share.
Stop guessing where demand went. Measure your visibility across Google and AI platforms with GrowByData.
🔗️ https://hubs.li/Q04j0cdr0
05/25/2026
Honoring the Brave. Remembering the Fallen
This Memorial Day, we pause to honor those who made the ultimate sacrifice in service to their country. Their courage, dedication, and selflessness will always be remembered and deeply appreciated.
Today serves as a reminder of the strength, resilience, and freedom made possible by their service. We honor their legacy with gratitude and respect.
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