Refine and Focus

Calling all entrepreneurs and startup founders, this is your opportunity to be inspired. Hear from this who’ve been there and done it successfully.

Sushil Bhatia has had an incredible journey as an entrepreneur and innovator. He is a TiE Boston founder and President of JMD Manufacturing. In addition to his business success, Sushil is also an accomplished inventor and life coach. The chat will be moderated by Zach Braiker, Innovative Marketing Strategist and CEO of refine+focus. This promises to be an inspiring event, as Sushil will share his entrepreneurial journey and the lessons he has learned along the way.

Register today and see you there tomorrow!

Even after almost 3 years of our "new normal", customer service is still exasperating.

Customers expect instant resolution and customer service puts them on hold for hours. The gap between customer expectation and service is only widening with time. We asked business leaders about the "why" behind this widening gap. Here are the 10 reasons why they think customer service sucks.

You have been there holding the phone for hours, what do you think went wrong?

10 Reasons Why Customer Service Sucks Contributors - Purnima Thakre, Jiwoo Suh When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why has customer service declined in the past 2 years? Why must we hold for hours, and once we finally get a hold of an agent, why d...

Why are you waiting for lightning to strike when you could be harnessing the power of lightning itself? Bill Bernbach said, “It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.” Knowing your creative type can help your teams collaborate and reap the benefits for innovative ideas and better decision making. Take the quiz to learn your creative qualities and your best collaborator, tell us what you get: https://mycreativetype.com/

Creative Types by Adobe Create Everyone has a creative “type”—knowing yours helps you maximize your potential. Take our quiz to discover your type!

Investing resources in the right places is essential for thriving in a pandemic. Product and industry matter, but success has also been seen in unlikely places. A commonality among almost all unlikely success stories? Investing in digital marketing. In a stay at home environment, opportunities to engage customers have shifted to online platforms. But it isn’t just about having a webpage and maintaining a decent social media account, it’s about building online communities for your customers to immerse in your brand. Share an example of a business that thrived during the pandemic and tell us why.

These Businesses Thrived as Others Struggled to Survive As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success.

Has the pandemic decreased or increased your creativity? For MrBeast, the idle restaurant kitchens of the pandemic provided a resource to make and package their own burgers for sale.

Innovative models like this show that business can thrive even in this challenging environment if leaders are opportunistic. But as with all innovation during the pandemic, we’re curious: Is this model the Uber of the restaurant business or an idea destined to fade after the pandemic?



https://www.strategyzer.com/blog/business-model-disruption-mrbeast-vs-mcdonalds

Business Model Disruption: MrBeast vs McDonalds Let's analyze the Virtual Dining Concept behind MrBeast’s Burgers, a new business with the potential to disrupt the fast food industry.