Flare Capital Partners

AI Advisory Council Member Spotlight: Svetlana Bender Ph.D.

Svetlana (Lana) Bender, PhD serves as Vice President of AI & Behavioral Science for GuideWell and Florida Blue, a GuideWell subsidiary and Florida’s largest health insurer. She is responsible for leading generative AI strategy, vision, and responsible adoption throughout the organization in partnership with the business areas. She is also accountable for the behavioral science, IT communications, and technology solutions functions that enable the business to leverage innovative solutions, and behavioral science techniques aimed at improving the well-being and health-related decisions of our customers.

Prior to joining the company in 2018, Bender was the head of behavioral finance at UBS and worked at Allianz Global Investors Center for Behavioral Finance. She has authored papers in academic journals and is a frequent presenter on behavioral economics and generative AI.

💡 What excites you about being a founding member of the AI Advisory Council?

“I’m honored to join the Flare Capital AI Advisory Council. With responsible AI at the center, I am excited about the opportunity to bring my expertise to the table and help shape the future of AI in healthcare - making healthcare more accessible, affordable, and delivering meaningful impact for patients and providers.” – Svetlana Bender, PhD, Vice President, Artificial Intelligence & Behavioral Science, GuideWell

Introducing the Flare Capital AI Advisory Council: Transforming the Future of Healthcare AI

Today we are excited to introduce our latest initiative: the Flare Capital AI Advisory Council. This dynamic new Council convenes senior executives from our strategic partners and leading technology experts to accelerate innovation at the intersection of healthcare and AI.

We are thrilled to tackle this work with our incredible founding Council members, which include industry leaders from world-class healthcare and technology organizations — including, .blue

Flare Capital has spent over a decade partnering with founders to transform healthcare technology, backing companies from the earliest stages to successful exits. Central to this success is our engaged network of strategic partners — health systems, payers, pharma, and enterprise tech — who not only invest but also become early customers, co-creators, and champions. Collectively, these partners represent nearly a quarter of U.S. healthcare spend and have driven nearly $1 billion in revenue to Flare Capital-backed companies, proving that distribution and trusted relationships often determine the winners.

In today’s rapidly evolving healthcare AI landscape, that edge is decisive.

📰 Read the full announcement via link in bio.