Mainstay

At , Dr. and her team made a deliberate choice: student text messaging would not become a junk drawer for communication.

That meant resisting the urge to use it like a marketing channel or a catch-all for broad promotion. Instead, they treated it as a more intentional line of communication, one students could trust.

The result has been strong response rates, in part because students are not being flooded with unnecessary messages. They know the communication is more likely to matter.

Just as important, UCNJ has created continuity around that experience. Students have one number they can return to from the beginning of their journey through alumni life, giving them a consistent point of connection rather than a fragmented series of one-off campaigns.

Dr. Cippoletti’s framing is a useful one: fewer messages, more precision. Not more clutter. Not more noise. More intentional communication that gives students a clearer path back when they need support.