KFF Consulting

Since 2021 started I have been inundated with social media ads from digital media providers. They offer the 10 best THIS and the proven THAT to rocket your socials into the stratosphere. They promise you’ll be a Boss Babe with the right color palette, slick photos of you sitting at beautiful locations, etc. They say, “Be ME, and you’ll succeed.”

Well, as a woman of a certain age and years of first-hand small business experience, I know what I DON’T want. I don’t want a formula. I don’t want cookie-cutter. I don’t want to Boss Babe. I want AUTHENTICITY. I want vulnerability and earned strength. I want the true story. I want to be ME. And I want to help you be YOU.

And that’s the approach I take with my clients. Sure, best practices are always welcome and considered. But ultimately my best practice is to listen to my clients, help identify pain points to solve and highlights to share. Above all else, my best practice is to produce work that is authentic to them and their brand. Because anything else is just a cheap imitation.

So I’ll leave the boss babe-ing to someone else. If you want to tell your truth and share your story in a way that looks and feels like YOU, then let’s talk.

It’s been a busy time in my household. December kicked off with my daughter’s 16th birthday. We tried to make up for the lack of a party with giant foil balloons (the unicorn was/is a welcome houseguest). Since then the purchasing and wrapping of gifts (small and local businesses whenever possible), decorating the home and maneuvering work, school and LIFE in a pandemic has kept me on my toes.

For some clients this is go time and we are hustling. For others it’s a quiet welcome respite as we look forward to a new year and hopefully new and better opportunities.

Through all of it I remain grateful and in awe of human grit and perseverance. We are capable of so much more than we know. And perhaps a silver lining of 2020 is the knowledge that our stores of strength are deep, our capacity for love is great and our ability to pivot and innovate is immense.

Sending lots of light and love to all. Take a moment to pause and enjoy the silver linings. 💖

YOU are your greatest commodity! If you are a small business owner, your passion, drive and vision birthed something amazing. Don’t neglect your own story when promoting your business. They go hand in hand.

We are all looking for authenticity, so show your passion, your heart and your spirit. Don’t be afraid to post your face or yourself in stories. People want YOU! And you don’t have to be perfect.