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Seems ad fraud has been around since the beginning of time. As per Ionut Ciobotaru from Verve Group, the concept has grown into a misnomer that requires granular understanding by channel. In his recent column for AdExchanger, he shares the details of fraudulent tactics by channel and ways to combat them:
https://bit.ly/3rR52DD

How will digital publishers and advertisers address consumers upon cookies phase-out? LOTAME released the results of an exhaustive study:

• 28% of publishers plan to use an identity graph solution within next 6 months;
• 26% — within the next year;
• 18% are already using such a solution.

There is more to it! Dive in for the insights at State of Digital Publishing.

STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future - State of Digital Publishing The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape.

While there has been a dramatic shift in publishers' priorities, from the cheapest ad spots to effective targeting based on Google's 3rd-party, users are still having irrelevant in-app ad experiences. So where is the way out? Dive into AdMonsters' take on the issue for more details:

Newer Players Dive Head First Into Ad Tech's Race to the Bottom - AdMonsters October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seem...

What does the future hold for white label ad tech software? Tatyana Slyvkin, CEO at BidPulse, shared her expert opinion with Cynopsis Media. Dive in for the insights: https://bit.ly/3BD0lP7

Cookies approaching phase-out has unleashed creative juices in the advertising industry. Hours and hours of discussion have shed some light on the future of identity. Yet, according to AdExchanger, there are still a few factors holding the industry back from entering the new era:
☝️ https://bit.ly/3BfPMRS