Profitero
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07/09/2020
How do you evolve your brand strategies & organizations to deal with the dual pressures of economic and environmental sustainability on digital commerce? Get some ideas from Profitero's Keith Anderson and Orca Pacific's John Ghiorso as they discuss rethinking profitability and sustainability in eCommerce on their eCommerce Deep Dive episode. Watch on demand:
Rethinking Profitability and Sustainability in eCommerce with Keith Anderson In Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to gr...
Brands that have historically topped the digital shelf are losing position to small and newer challenger brands due to product availability shortages. In January, the long tail of challenger brands captured 8% of products appearing in page 1 search results for the term "toilet paper". By March, they owned 51% share. Download Profitero’s report to find out how brands can win back digital shelf placement and millions in lost sales. https://insights.profitero.com/TheCheatingConsumerReportLP.html?utm_source=facebook&utm_medium=socialmedia&utm_content=Report&utm_campaign=CheatingConsumer&utm_term=Promo2
Crisis events can trigger consumer brand switching at a massive scale. Profitero analysis reveals that the rate of consumers switching AWAY from their traditionally bought brands grew by 75% to as high as 127% between January and April. Download our new report to see how your categories were impacted, and what steps you can take to win back consumer loyalty. https://lnkd.in/dkrizfp
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