Kent Coach

Carl Jung describes our unconscious aspects of our psyche in the above excerpts from his book the archetypes and collective unconscious. Most times the negative aspects of our psyche exist in the shadow or outside our ability to perceive it. We tend to project these aspects of ourselves onto others around us. Take politics for example, everyone projects what they are into their political opponents and vice versa. Sports fans do the same. Or in dating, a person with elevated narcissistic tendencies will date someone with elevated narcissistic tendencies.