Modern Chiropractic Mastery

Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014.

Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven marketing systems has helped scale the business and support associates.

The conversation also explores Dr. Beard’s content creation journey, as well as his educational work. Looking ahead, he shares his vision of transforming the clinic into a teaching and mentorship hub for chiropractors and healthcare professionals.

https://www.modernchiropracticmarketing.com/podcasts/484

New MCM Coach!

Dr. Jody Freedman is a chiropractor, clinic owner, and coach with more than 20 years of experience across multiple stages of practice. Before becoming a clinic owner, he spent 10 years as a locum, associate, and independent contractor, giving him first hand insight into what it is like to build a career inside someone else’s clinic.

For the past 10 years, Jody has co-owned Willowbrook Chiropractic with his wife, who is also a chiropractor. After purchasing the clinic, they successfully transitioned the existing patient base and built a practice that is clinically focused, patient-centred, financially rewarding, and sustainable over time. Along the way, they have navigated the real challenges of shared leadership, staff management, family balance, and long-term growth.

Jody has been mentoring chiropractors since 2019 and has been a Modern Chiropractic Mastery client since 2021. In his own clinic, he and his team have used MCM’s video and email marketing systems to attract new patients, re-engage existing patients, and provide education that adds value while making visits more efficient.

His coaching style is practical, analytical, and collaborative.

Through MCM, Jody helps

chiropractors break complex practice problems into their key components, make clearer decisions, and build the practice they want to create.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice.


Listeners will gain valuable insights into the evolving landscape of chiropractic care, including the challenges practitioners face in integrating multiple techniques and certifications. Dr. Stevens shares his vision for bridging the gap between clinical excellence and business acumen, emphasizing the importance of understanding patient needs and delivering tailored solutions.

Whether you're a seasoned practitioner or a recent graduate, this episode offers a roadmap for achieving excellence in chiropractic care and building a thriving practice. Don't miss this opportunity to learn from two passionate advocates for the future of chiropractic!

https://www.modernchiropracticmarketing.com/podcasts/479