Florida Atlantic University Skill Bootcamps

Join us for our virtual UI/UX Design Workshop next week!

We’ll cover the latest design strategies- including Figma Application Design and Persona Problem-Solving. RSVP to save your seat! http://bit.ly/3WekAgb

Every visitor to your website wants something. It might be information. It might be a downloadable resource. Maybe they want to make a purchase or contact someone at your company.

Is your website optimized to deliver the things customers want? Are purchases easy to make? Is your contact information easy to find? Do you make resources easily available?

There's only one way to find the answers to these questions:

User research.

No matter how busy you are, it's important to take time for user research. Get to know your website's users — what they hate, what they like, what they love — and create a website that delivers.

Not sure how to get started with your user research? Here are 3 easy questions to get you started:

1) How many clicks should it take my customers to find what they're looking for?

2) How do I want customers to feel when they visit my website or interact with my brand online?

3) What other resources can I offer my customers on my website to make their experience even better?

Imagine if there was a way you could listen to your brand as easily as you can listen to your favorite album.

Here's the good news: That tool exists, and it's free. It's called Google Alerts.

So why aren't you using it?

Google Alerts can help you:

Manage your online reputation

Identify interesting topics for new content

Create new cross-linking opportunities

Monitor alerts for your brand, products, or stakeholders

It only takes 5 seconds to learn more about your brand's online reputation: https://www.google.com/alerts?utm_medium=social&utm_source=facebook&utm_campaign=image-post-12-05&utm_content=[mkt]google-alerts