Blueline

Some behind the scenes from our time with Fernando Mendoza and Indiana University School of Optometry!

This project was all about trust.

A tight window. A real exam. A story unfolding in real time.

We had about an hour with Fernando Mendoza to capture something that couldn’t be staged — his final eye exam as a Hoosier.

Working alongside Indiana University School of Optometry and Indiana University Marketing and Communications, the approach was simple:

Be present. Stay responsive. Don’t interrupt what’s real.

Those are the moments that carry weight.

Grateful for partners who trust us to move fast and tell stories as they happen.

And a big congratulations to Fernando on being selected No. 1 overall by the Raiders! We’re excited to see what’s ahead this season!

Watch the full piece: https://lnkd.in/eB8GenND
Read more about Fernando Mendoza's journey with IU Optometry: https://hey.iu.edu/uoaAa
Schedule an exam at optometry.iu.edu.