ARTfx
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In 1983, Lawrin Rosen founded a company called ARTeffects, with the goal of setting new standards in the sign industry for innovation, for skill, for commitment -- for artistry. Training in fine art, design, and architectural history combined with practical experience in outdoor advertising laid the groundwork for a unique enterprise. Hundreds of awards and thousands of successful projects have pr
Acrylic birds, sculptural trees, a printed floor with footprints.
The Greylock Glen Outdoor Center in Adams, Massachusetts, sits at the base of Mount Greylock—the tallest peak in the state. Inside, our team built an immersive environmental exhibit that walks visitors into a Berkshire forest.
The centerpiece: an illuminated ceiling fixture suspending life-sized acrylic cutouts of seven native bird species, hung on aircraft cable. Around it, custom printed wallpaper, sculptural trees, informational kiosks, and a printed floor that puts you on the trail.
Designed by ARTfx illustrator Pete Stockmal and owner Lawrin Rosen. Built by our fabricators, graphics team, and installers. Recommended to the project by .design.studio of Northampton, MA.
“They made us feel like a million dollar client.” — Donna E. Cesan, Greylock Glen Project Lead
Full project: artfxsigns.com/project/greylock-glen
MountGreylock Massachusetts ArchitecturalFabrication Wayfinding InteriorDesign PlacemakingDesign CustomFabrication WorkroomDesignStudio DesignBuild SignDesign
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27 Britton Drive
Bloomfield, CT
06002
Opening Hours
| Monday | 7am - 6pm |
| Tuesday | 7am - 6pm |
| Wednesday | 7am - 6pm |
| Thursday | 7am - 6pm |
| Friday | 7am - 6pm |
| Saturday | 9:30am - 5pm |
