RadiantBrands

The future of work has changed forever and is dramatically changing how cities work.

Less is More: How Do We Get People Back in the Office? - RadiantBrands The bottom line: landlords and property owners need to wake up to this dramatic shift that will not end in the short term. If anything, it will accelerate, forcing shifts in space uses and amenities such as fitness centers within the building for all the tenants, a rooftop bar, small retail and othe...

Everything's connected, brands don't love you and where will people work? - RadiantBrands We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it's about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you...

Design Thinking. Shaping Strategies with People in Mind. - RadiantBrands It's an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.

Marketing Trends in 2023 - Writing with AI, Digital Personalization and Virtual Experience - RadiantBrands How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop hig...

Placemaking: Orchestrating Perceptions of Place. - RadiantBrands When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are dr...