Pattern
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09/30/2025
Ever hear the saying "Good things happen in threes"? For us it's true. We're proud to announce that our work with Allbirds on their site redesign won 3 Gold awards in the 2025 W3 Awards:
General Websites-Shopping & Retail, Gold
Website Features-Best Visual Appeal - Experience, Gold
Website Features-Best Visual Appeal - Utility, Gold
Check out the award-winning case study on our site: https://www.thisispattern.com/project/allbirds
07/10/2025
It's an all new day for an all new Allbirds. Designed by Pattern.
Since last year, we've been working with Allbirds in a partnership that includes everything from content strategy and analytics insights to boundary-pushing UX and immersive visual design. During the process, our teams left no touchpoint untouched.
What emerges today is the beginning of an entirely new Allbirds 2.0, encapsulated in an fresh new ecommerce site for the legendary DTC footwear brand.
Case study coming soon. In the meantime, enjoy the new site designed by us & built on Shopify:
The World’s Most Comfortable Shoes The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.
A multi-generational family owned business in the American West, Al’s Sporting Goods needed a comprehensive website redesign to enhance their digital experience and better engage a wide range of consumers, from novice recreational sports enthusiasts to avid hunters.
With e-commerce as their fastest-growing channel, Al’s partnered with Pattern to bridge the gap between their in-store success and their online presence. Our goal was to create a seamless, user-friendly platform that reflects the essence of Al’s physical stores while elevating their digital capabilities.
Check out what we accomplished together: https://www.thisispattern.com/project/als-sporting-goods
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2611 Eighth Street
Berkeley, CA
94710
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| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
