262 Creative

Creating a video that resonates is all about understanding the people you’re working with—and the audience they’re trying to reach.

We've had the opportunity to partner with Model Technology Solutions for over 5 years, getting to know their team, style, audience, and sense of humor. When we created this sales video for their product, Reconnaissance, we knew exactly how to reflect Model’s personality and encourage their audience to take action.

IT people are hilarious (as we discovered when our camera assistant couldn't stop laugh-crying during our shoot). We made sure to weave humor into the script and editing, and even chose an upbeat, Ocean's 11 comic heist style track for the music.

Adding that bit of levity should go a long way toward connecting with an audience who tends to be suspicious of salesmen, but appreciates a good laugh.

People don’t buy products—they buy solutions to problems. Which is why we focused on the transformation that Reconnaissance delivers. Instead of just listing off features, we wrote the script to show how Reconnaissance can change the day to day work experience for IT professionals.

We're excited to get this out in the world!