Alpine Fit
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Designed by outdoor lovers, tested in the wild, and made to move with you—wherever you're headed.
Some of you have been asking what is different about the Travel T-Shirt this year and I am so glad you asked because I have a lot to say about it!
The original Travel T-Shirt fabric versus the two new ones we launched this spring, why we chose them, and the part about where the Sea-Renity fabric actually comes from that genuinely surprises everyone.
Watch the full reel for the full nerdy explanation! (I love materials).
And if you have already been wearing the new one, I would love to know which fabric you went with. Drop it in the comments!
Link in bio to shop both versions.
– Jen Loofbourrow, Founder/Owner @ Alpine Fit
madeinusa outdoorapparel trailtotown alaska fairbanks
06/04/2026
The length was non-negotiable from the start.
We knew exactly what we wanted it to do. Breezy, modern, covers the belly button with your arms at rest and when you are leaning forward on your bike, but still has that fun cropped-like feel that makes you want to wear it literally everywhere. That very specific sweet spot was the goal from the start and we nailed it!
Too long and it loses the whole thing that makes it special. Too short and it stops working for real life. Where does it need to land to feel right on the most people on the most days? And this is where we ended up and I am really proud of it.
Here is the thing though. Most people absolutely love it and some people don't! And honestly that is okay with me because you are not making anything interesting if everyone has the exact same reaction to it. A little bit of controversy means you actually made a decision instead of designing something safe and forgettable.
We also launched it in two fabrics because I could not choose just one, and five colors because we have not had color like this in years and I was not holding back. Sea-Renity bionic nylon for warm technical days and merino wool for the mornings that still can not decide what season they are.
Who loves it?! Tell me in the comments! And link in bio if you have not seen it yet.
– Jen + The Alpine Fit team
Okay so these past few weeks have been a lot, in the best way but also just genuinely a lot.
I've been the one modeling the gear, running to the post office, inspecting fabric samples, answering emails between school pickups, packing orders on the living room floor, traveling for business, setting up at events, and then doing it all over again the next day. Oh and we just launched the Travel T-Shirt spring collection which has honestly been years in the making and I am so proud of how it turned out! This is what running a small business that you actually love looks like and I would not trade it, but I also will not pretend it is always graceful!
There is no version of Alpine Fit that exists without all of these moving parts happening at the same time. The behind the scenes is messy and full and real and I think that is the part I am most proud of. We are not a big operation. We are a small team of people who care a lot, building something we genuinely believe in, one long day at a time.
If you have ever wondered what it looks like behind the feed, well, this is it. All of it, all at once, all the time! And if you have not seen the new Travel T-Shirt yet, it is at the link in bio and the new colors are so worth a look.
Thank you for being here and for supporting something that is made with this much love and this much chaos.
– Jen Loofbourrow, Founder/Owner @ Alpine Fit
05/25/2026
Been wearing this fabric for a few weeks now and I have been waiting years to bring it into the collection in the right way. This is that moment!
Bestselling silhouette, new fabrics, five new gorgeous colors we have not had anything close to in years. The bionic nylon fabric we are launching it in is one I started working on from the very beginning of Alpine Fit. We did a very limited run with it early on and it was so well loved, but as a small brand we just could not get enough of it to commit. We have been growing, we have been patient, and now the timing is finally right and I am so excited about it.
The fabric itself is something special. It comes from a collagen-rich recycled marine material and the feel of it on your skin is honestly surprising even to me, and I know this fabric well. Smooth, silky, and it just moves with you in a way that is really hard to explain until you put it on.
Wednesday May 27th. Mark it. This one has been a long time coming and I cannot wait to share all of it with you!
– Jen + The Alpine Fit team
The thing nobody ever asks about when shopping for base layers is seam placement. And I get it, it's not exactly a glamorous selling point. But after years of wearing gear on long days outside, I can tell you that a seam sitting in the wrong spot is the thing you notice on mile 6 when you're too far in to do anything about it.
Every seam in our pieces is placed deliberately. Where your pack sits. Where your arm swings. Where your waistband meets your hip. We think about all of it before anything goes into production because that's the kind of detail that doesn't show up in a product photo but absolutely shows up on the trail.
It's one of those things I care deeply about and honestly love nerding out on. The details that are invisible when they're right and impossible to ignore when they're not.
That's what we're building here. Come take a look at the link in bio if you want to see what we've been working on.
– Jen Loofbourrow, Founder/Owner @ Alpine Fit
05/20/2026
When gear stops being the thing you're thinking about, that's when you know it's working.
I've tested a lot of pieces over the years and there's always this specific moment during a ride or a run or a long day outside where I just stop noticing what I'm wearing. That's the one I'm looking for every single time we're developing something. And the Rendezvous Ridge Long Sleeve is that piece for me. It moves with you, stays fresh on multi-day use, and just quietly handles whatever the day turns into without asking anything from you. That's exactly what we built it to do.
Seeing it out there on the bike like this makes me really happy. This is what it's made for.
If you want to try it for yourself, it's at the link in bio!
– Jen + The Alpine Fit team
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336 36th Street #736
Anchorage, AK
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