Further Up Co.

A good before and after can be very satisfying. It can also be really deceiving.

Because in the life of your business, it’s not just about a better logo. It’s about a better future.

It’s about who you are becoming, who you are for, and why it matters.

I started Further Up Co. because I wanted branding to matter. I wanted it to matter for the business and orgs I partner with and I wanted it to contribute to real business success, impact, and momentum.

All of the businesses in this collection got better logos. For sure.

But even more than that they got positioning and presence that matches what’s happening internally in their orgs.

And now they can tell the world about it.

has been working with me all year on a couple of clients and took the lead on the Gala identity and collateral and it was great to see it come alive in the space.