Freya Timmerman

April really happened in the blink of an eye. 🤯 We started the month with the classic gray skies, and it ended up being a whirlwind of nonstop movement.

From soaking up the sun, good food, and beach time in Santa Cruz to the beautiful chaos of Sea Otter, it was definitely more of a “work trip” than a vacation but I wouldn’t trade it! Behind the scenes, it’s been crazy trying to scale with Spencer while simultaneously working to make Freya Timmerman a fuller, clearer reflection of what I want to build. Getting my logo together was just step one of finding the time to make these bigger plans happen.

Coming home meant jumping right back into the grind: kicking off our Spring Sale, diving into community outreach, keeping up with media, and finally watching Pippi and Emma get to just play in the yard.

Being a small business owner times two is a crazy balancing act. It’s been hectic, it’s been incredibly fun, and I’m so ready for what’s next! ✨